SAAD AT WORK
Some samples of works that I have done as a Marketing, Communication, and a Creative professional in my 25+ years of experience.
Brookwood-ZERO is about fabrics
At Brookwood, our initial discussions about PFAS in fabrics focused solely on the per- and poly-fluoroalkyl substances themselves and their impending ban in California starting in 2025. However, I believed the conversation needed to shift to include the fabric itself,...
My Time at Brookwood Companies
At Brookwood Companies, I excelled in leadership, strategy, and creative direction despite the challenges of working within an industry traditionally lacking a modern marketing structure. I pioneered the development of Brookwood’s e-commerce platform, bringing the...
Brookwood-ZERO™ : The Brand for a sticky situation
At Brookwood Companies, my strategic marketing and branding expertise played a crucial role in positioning the brand as a leader in sustainability. Recognizing the market's shift towards environmentally conscious products, I spearheaded the launch of Brookwood-ZERO™,...
Brookwood® Ducks™
Brookwood® Companies had developed these fabrics independent from each other. Duck is a commodity fabric to a certain degree that often leaves very little room for variation in their specs. For Brookwood®, some of these Ducks are a big seller as commodities, for...
MultiCam® at Brookwood Companies®
As a branding professional at Brookwood Companies, I successfully navigated the complex challenge of integrating MultiCam's brand into our marketing efforts without diminishing Brookwood’s own identity. MultiCam is known for its strict brand protection, often engaging...
Brookwood® SILVA™
A Promotional video for Brookwood SILVA. SILVA is a family of fabrics made of plant-based materials. This set of fabrics is made for comfort and has a low carbon impact on the environment.
Bradford Enterprise
Bradford Enterprises manged the brand of Barbra Taylor Bradford - an acclaimed writer who was producing at-least a book a year. The advertisements for these books reached millions of readers in the USA and the UK through major newspapers like New York Times, LA Times,...
Ben & Jerry’s
Back in the early days of the internet, when making videos for social media was just becoming a thing... created this for Ben & Jerry's.
Sun Charity
An Ad created for the SUN Charity.
Rosh Hashanah
A greeting motion graphics video made for American Friends of Bar-Ilan University
WavesTek Inc.
WavesTek is a small IT management company that has a set of very loyal clientele. WavesTek wants to maintain a good relationship with its clientele while improving their image as they develop the roster of their services. The creation of WavesTek.com website was the...
American Friends of Bar-Ilan University
American Friends of Bar-Ilan University keeps its community engaged. The community is comprised of Alumni, the diners and supporters - who often find themselves quite engaged. The identity has made a shift to an improved Logo but remains true to its 75 year old...
Other Galleries
Videos
September 19, 2020