My Time at Brookwood Companies

At Brookwood Companies, I excelled in leadership, strategy, and creative direction despite the challenges of working within an industry traditionally lacking a modern marketing structure. I pioneered the development of Brookwood’s e-commerce platform, bringing the company into the digital age and expanding our market presence. My strategic integration of MultiCam, a brand known for its stringent protections, showcased my ability to manage complex brand relationships while preserving Brookwood’s identity. Additionally, I helped the launch of a PFAS-free fabric line, positioning Brookwood as a sustainability leader. I effectively managed a creative team, driving successful campaigns that fueled business growth.

• E-Commerce Development: Spearheaded the creation and implementation of Brookwood’s first e-commerce platform, enabling customers to directly purchase in-stock fabrics online, significantly expanding the company’s market reach​.
• Brand Integration: Successfully integrated the globally recognized MultiCam brand into Brookwood’s marketing efforts without compromising Brookwood’s brand identity, effectively managing a high-profile and highly protective client​.
• Sustainability Leadership: Led the launch of Brookwood-ZERO™, a PFAS-free fabric line introduced ahead of industry mandates, positioning Brookwood as an early adopter in sustainable fabric solutions and significantly increasing market share​.
• Trade Show Innovation: Designed and executed visually compelling displays for over 10 trade shows annually, enhancing Brookwood’s visibility and brand presence in competitive markets​.
• Creative Team Leadership: Managed and mentored a creative team of four, overseeing multiple projects, budgets, and deadlines while ensuring high-quality creative output across all marketing campaigns​
• Strategic Marketing Campaigns: Developed and executed targeted marketing strategies that aligned with Brookwood’s brand values and performance goals, contributing to sustained business growth and brand recognition​.
• Corporate Brand Identity: Guided the rebranding and development of Brookwood’s corporate identity, ensuring consistency across all divisions and platforms​ while maintaining the 35 years of Brookwood history.