Moonshine Pistola is a short piece assembled using AI-generated imagery, treated as found footage.
Working this way means accepting a certain lack of control — something that’s not unfamiliar to filmmaking when you’re not shooting everything yourself. The images don’t always behave. They shift, resist, and sometimes take the piece somewhere I didn’t plan.
The footage isn’t random though. It’s guided by my own sketches, drawings, and photographs — including images of my cat, Sascha.
This is a small experiment in directing through curation rather than control. Less about forcing an outcome, more about recognizing something when it starts to take form.
When Brookwood Roll Goods expanded its warehouse in Gardena, CA, the challenge wasn’t just space—it was visibility. The company had recently adopted a bold new brand identity, but its hallmark logo had never been visualized in three dimensions. That’s where I stepped in.
I led the design and execution of large-scale signage that transformed an abstract brand mark into a powerful physical presence. From ideation to installation, I took this project from sketch to skyline—securing permits, overseeing fabrication, and elevating the identity into a tangible landmark.
The final installation spans six key corners across the warehouse compound:
Six monumental signs
4’x4’x4′ cast aluminum corner cubes
Vibrant, colored plexiglass lettering
Engineered to showcase strength, depth, and modernity
What began as a flat graphic now lives as a sculptural emblem—bold, industrial, and unmistakably Brookwood.
Design isn’t just about aesthetics. It’s about storytelling, solving real-world challenges, and anchoring brands in physical space. I’m proud to have shaped this milestone—proof that a strong vision, executed well, can quite literally reshape the landscape. I know this mark is going to be there for years to come.
Brookwood® Companies had developed these fabrics independent from each other. Duck is a commodity fabric to a certain degree that often leaves very little room for variation in their specs. For Brookwood®, some of these Ducks are a big seller as commodities, for example Tough-Duck™ – but Brookwood® is extremely motivated to market an Eco-friendly variety of duck fabric they called Eco-Duck™.
I grouped all the Ducks in one row as Brookwood® Ducks™. Branded and promoted them as a family wthin Brookwood® so each can benefit from others success. This also allowed Brookwood® to reduce promotional cost because a base promotion of “Brookwood® Ducks™” benefits each individual brand, mitigating the cost of promoting a single brand.
A Promotional video for Brookwood SILVA. SILVA is a family of fabrics made of plant-based materials. This set of fabrics is made for comfort and has a low carbon impact on the environment.
