MAR-TECH IN ACTION
Turning Data into Decisions. Tools into Impact.
Over 25 years, I’ve led marketing, creative, and communications efforts by integrating smart technologies across education, nonprofit, B2B, and manufacturing sectors. I don’t just use tools—I connect them to outcomes.
Platforms & Tools I’ve Implemented:
Analytics & Optimization
Google Analytics 4, Tableau, Hotjar, Looker Studio
Used at:
- Brookwood Companies: Tracked customer behavior and optimized e-commerce funnel performance.
- ACE Institute of Technology: Monitored student inquiry behavior for enrollment targeting.
AdTech & Media Buying
Programmatic Advertising, CDPs, DSPs, Facebook Ad Manager, Google Display Network
→ Used at:
- Brookwood Companies: Ran programmatic campaigns targeting B2B niche buyers (military & outdoor sectors).
- American Friends of Bar-Ilan University (AFBIU): Placed media buys to amplify U.S.-based donor engagement.
- ACE Institute: Deployed Facebook and Google Ads to drive applications and brand visibility.
Marketing Automation & CRM
Make.com (Integromat), Power Automate, Mailchimp, ActiveCampaign
→ Used at:
- Brookwood Companies: Built automated lead capture & nurturing workflows.
- AFBIU: Created email sequences and donor re-engagement funnels.
- ACE Institute: Automated recruitment communications and event follow-ups.
AI & Creative Tools
ChatGPT, MidJourney, DALL·E, RunwayML, Suno
→ Used at:
- Brookwood Companies: Accelerated content creation for campaigns and visual concepts.
- AFBIU & Personal Studio Work: Developed storytelling visuals and experimental brand narratives.
- ACE Institute (Instructional Use): Taught AI-based creative methods to design students.
Web & Conversion Platforms
WordPress, Shopify, DIVI, HTML/CSS/JavaScript
→ Used at:
- Brookwood Companies: Designed and launched a full e-commerce platform that generated $63M in 2024.
- ACE Institute: Developed and maintained website presence aligned with brand and student user journey.
- Freelance/Consulting Clients: Built sites for small businesses and educational organizations.
How I Use These Tools:
- To identify performance trends and audience behaviors
- To design data-backed campaigns that convert
- To build scalable systems for content, communication, and automation
- To train and lead teams in creative technology integration
Paintings