Ben & Jerry’s

Back in the early days of the internet, when making videos for social media was just becoming a thing… created this for Ben & Jerry’s.

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Brookwood-ZERO is about fabrics

At Brookwood, our initial discussions about PFAS in fabrics focused solely on the per- and poly-fluoroalkyl substances themselves and their impending ban in California starting in 2025. However, I believed the conversation needed to shift to include the fabric itself,...

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My Time at Brookwood Companies

My Time at Brookwood Companies

At Brookwood Companies, I excelled in leadership, strategy, and creative direction despite the challenges of working within an industry traditionally lacking a modern marketing structure. I pioneered the development of Brookwood’s e-commerce platform, bringing the...

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Brookwood-ZERO™ : The Brand for a sticky situation

Brookwood-ZERO™ : The Brand for a sticky situation

At Brookwood Companies, my strategic marketing and branding expertise played a crucial role in positioning the brand as a leader in sustainability. Recognizing the market's shift towards environmentally conscious products, I spearheaded the launch of Brookwood-ZERO™,...

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Brookwood® Ducks™

Brookwood® Ducks™

Brookwood® Companies had developed these fabrics independent from each other. Duck is a commodity fabric to a certain degree that often leaves very little room for variation in their specs. For Brookwood®, some of these Ducks are a big seller as commodities, for...

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MultiCam® at Brookwood Companies®

MultiCam® at Brookwood Companies®

As a branding professional at Brookwood Companies, I successfully navigated the complex challenge of integrating MultiCam's brand into our marketing efforts without diminishing Brookwood’s own identity. MultiCam is known for its strict brand protection, often engaging...

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Brookwood® ASSAULT®

Brookwood® ASSAULT®

A Promotional video for Brookwood Assault. ASSAULT is one of the best sellers of Brookwood. This is a family of fabrics that are waterproof, water-resistant, breathable, and windproof. These are best for light outdoors wear.

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Brookwood® SILVA™

Brookwood® SILVA™

A Promotional video for Brookwood SILVA. SILVA is a family of fabrics made of plant-based materials. This set of fabrics is made for comfort and has a low carbon impact on the environment.

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Snow Over Frozen Lake George

Snow Over Frozen Lake George

It is frozen. January 5th of 2016 brought this winter and I both together at Lake George, NY. I don't remember anything but being cold when I was taking this picture but I appreciate those tiny little snowflakes that are captured in this photograph.  

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Brooklyn PAUSE

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