Brookwood® Companies had developed these fabrics independent from each other. Duck is a commodity fabric to a certain degree that often leaves very little room for variation in their specs. For Brookwood®, some of these Ducks are a big seller as commodities, for example Tough-Duck™ – but Brookwood® is extremely motivated to market an Eco-friendly variety of duck fabric they called Eco-Duck™.
I grouped all the Ducks in one row as Brookwood® Ducks™. Branded and promoted them as a family wthin Brookwood® so each can benefit from others success. This also allowed Brookwood® to reduce promotional cost because a base promotion of “Brookwood® Ducks™” benefits each individual brand, mitigating the cost of promoting a single brand.
As a branding professional at Brookwood Companies, I successfully navigated the complex challenge of integrating MultiCam’s brand into our marketing efforts without diminishing Brookwood’s own identity. MultiCam is known for its strict brand protection, often engaging in litigious actions to maintain control over its image and prevent dilution. They have a reputation for being fiercely protective of their brand, as seen in similar trademark disputes where companies like Adidas and Louis Vuitton have defended their brand identity aggressively.
To balance these demands, I crafted a strategy that respected MultiCam’s stringent brand guidelines while ensuring that Brookwood’s own brand identity remained prominent. This involved meticulous attention to detail in both digital and physical presentations, including trade show displays, ensuring that both brands were showcased harmoniously.
This approach not only strengthened our partnership with MultiCam but also enhanced Brookwood’s reputation in the industry, demonstrating our ability to collaborate effectively with highly protective brands. The success of this integration contributed to increasing Brookwood’s market share by aligning our brand with a globally recognized name in tactical fabrics, positioning us as a key player in the industry.
A Promotional video for Brookwood SILVA. SILVA is a family of fabrics made of plant-based materials. This set of fabrics is made for comfort and has a low carbon impact on the environment.
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Bradford Enterprises manged the brand of Barbra Taylor Bradford – an acclaimed writer who was producing at-least a book a year. The advertisements for these books reached millions of readers in the USA and the UK through major newspapers like New York Times, LA Times, Daily Mail and Wall Street Journal.
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